The Brand

The Brand

IMAGINING VEHICLES

Imagination drives progress. Fiat design has created its own time and has anticipated its forms.


BUILDING THE FUTURE

Technological innovation is at the heart of every one of our projects. We innovate to enhance the quality of driving, to ensure the safety and security of our customers and to further improve our relationship with the environment.

For more than a century, we have been driving our passion forward. We have invested that passion in our products, technologies, companies, branches, markets and groups. We have helped to change the world and we have changed with the world. We have travelled roads and made others travel them.

For more than a century, we have been building a passion. Some people call them vehicles. But we like to call them ideas, because with a passion for ideas, we can go far.

LEAVING OUR MARK ON HISTORY

The end of the Nineteenth Century saw the birth of the modern automotive industry. Since the beginning, Fiat has lived this history and continues to do so today, always a key player on the market and in terms of innovation.

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