Being sustainable pays off
Drive the New 500 and collect Fiat digital coins
The better you drive your New 500, the more you earn. Choose electric driving and earn Fiat e.Coins through Fiat's innovative offer.
Fiat e.Coins, the first eco-friendly digital currency.
The New 500 rewards your driving style with KIRI. Fiat e.Coins is the first eco-friendly digital currency - symbolizing a change of perspective, where driving the future improves your present.
Sustainable electric driving rewards you.
The more kilometers you cover with the New 500, the more Fiat e.Coins you accumulate. Thanks to the Fiat app, you can manage your digital wallet, access the KIRI portal, and use your e.Coins right away. An exclusive range of eco-friendly products and opportunities awaits you. Discover what we have in mind to reward your sustainable choices every day! (*).
*This initiative is valid only in the major European countries for new 500e vehicles equipped with the new Uconnect 5 infotainment system and Uconnect Box with connected services. The rewards program is promoted by KIRI. For more information, check the regulations published on the website: www.kirimarket.com.
