The new 500X is being currently presented to the international press in the fascinating location of the National Museum of Cinema, which has been hosted in the Mole Antonelliana in Turin since the year 2000. That it is a very special event is confirmed by the “New 500X” logo projected in the evening on the monument that has been dominating the city skylight for over a century: a tangible sign of the true bond between Turin, the Fiat brand and great cinema.
During the event, Luca Napolitano, Head of EMEA Fiat and Abarth Brand, announced the official name of the new FireFly engine family and of the two new engines – FireFly Turbo 1.0 and FireFly Turbo 1.3. Introduced for the first time on a Fiat model, the two efficient and innovative engines are yet another confirmation of the engineering supremacy of the Group. Not unlike their namesake, the new FireFly Turbo engines are the most compact and cleanest power source currently fitted on Fiat cars. The latest press release can be found at this link.
For the occasion, Fiat created a website dedicated to the New 500X containing videos and high-def photographs for watching and downloading, in addition to the press release and technical data sheets.