The good weather begins, and we return to bask in some semblance of normality, such as the possibility of having an espresso at a bar, going to a concert, getting back to the beauty of nature and those every day and unique pleasures found both inside and outside the city which have always been a part of Italy’s unparalleled dolce vita.
To accompany this climate of rebirth and light-heartedness, FIAT is launching the “Dolce Vita by Design” multi-subject campaign which celebrates the beauty of Italy and the timeless design and joyous experience of driving the New 500 — the Made-In-Italy icon which is a product of the country’s creativity and ingenuity.
Directed by Caterina Viganò for the studio Black Mamba, the spot shows a series of fantastic landscapes with a stunning new version of Nino Rota’s “Amarcord” by the maestro Flavio Ibba playing in the background. The spot is a clear invitation to always take a piece of Italian beauty along the ride, whatever the destination of the trip.
The Italian dolce vita will thus be seen all its splendor, and the elegance of this one-of-a-kind lifestyle gets perfectly represented by the iconic style of FIAT’s most precious jewel which was created in 1957 and is still a symbol of Design Made in Italy. Today, in the face of a greater push towards green mobility, the New 500 offers an innovative, 100% electric powertrain which guarantees enjoyment, sustainability, and efficiency. It is therefore the perfect city car and available to those who care both about the environment and a modern and distinct design.
The stars of the campaign are the three bodies of the New 500. The captivating hatchback, which is leading the brand’s transition to green energy is the focus of the first “Scenery” subject, while the cabrio version, which has always been synonymous with the freedom of traveling in nature is featured in the second episode, “Sunshine”. The trilogy ends with the “Welcoming” commercial featuring the innovative New 500 3+1, with its “magic door” which eases the access to the rear seats so you can easily deal with everyday tasks.
The three versions, each in their own way, allow to enjoy the beauty of Italy and fully experience the Italian lightheartedness in the DNA of the New 500, which is designed and made in Turin so it can always remain relevant throughout the world.
Turin, May 23, 2022