FCA Spain received the award for the 120 years of Fiat history in the category “Special Prize Path of a Brand”
The 2019 edition of the Spanish “Axel Springer Motor Awards” was marked by the award given to Fiat in the special prizes category. During the ceremony, that took place in Madrid, FCA Spain received the award “Premio Especial Trayectoria de una marca” (Special prize Path of a Brand) for the 120 years of Fiat history, a milestone that very few car manufacturers can claim.
The award recognizes the innovative path of the brand in creating unique models; and it is aimed to highlight the history of the Company that democratized the use of the car all over the world. Besides having 120 years of history worldwide, Fiat also celebrates 100 years of life in Spain.
Fiat story begun on July 11, 1899 in Turin, where it started manufacturing his first car, the Fiat 3½ HP, a reliable and democratic vehicle. Today, after 120 years of history, Fiat continues to be a pioneer in offering affordable solutions for the mobility needs of the present and the future. The last proof was the Fiat Concept Centoventi, “the democratic answer to electric mobility”, presented at the Geneva International Motor Show on March.
The judges were readers and editors of automotive magazines like Auto Bild, TopGear and Motor.es. Every year the readers choose the best cars of the year, instead the editors select the winners of the special prizes.
Turin, 13 November 2019